About Us

The Olympia - Lacey - Tumwater Visitor & Convention Bureau (OLTVCB) is the official Destination Marketing Organization (DMO) for Olympia, Lacey, Tumwater and Thurston County, Washington.

The OLTVCB is a private non-profit organization funded by hotel/motel lodging taxes and membership investments to develop and market Thurston County, Washington as a visitor destination. The goal is to increase visitation throughout the year and throughout the county. The OLTVCB provides valuable information to leisure travelers, meeting planners, group tour operators and the media to ensure a memorable experience.

The OLTVCB manages www.visitolympia.com and produces an annual visitor guide/meeting planner and map and operates a year-round Visitor Information Center to provide the most accurate and up-to- date information about all there is to Go-See-Do in Thurston County and a little bit beyond.

For more information about the OLTVCB, please  Contact us.

Why Tourism Matters

The tourism industry in Washington State employs 153,300 people, creates $4.7 billion in earnings (payroll), generates total direct visitor spending of $16.9 billion and generates $1 billion in state and local tax revenue, and touches the community in countless other ways. Hotels and meeting facilities, attractions, restaurants, cultural institutions, tour companies and transportation providers are among the local businesses greatly impacted by travel to Washington State. Source: Preliminary 2012 Travel Impacts Report / Washington Tourism Alliance

Nationwide, the U.S. travel industry directly employees 7.4 million people, generates payroll of $188 billion, travel expenditures of $758 billion and tax revenues of approximately $118 billion. The U.S. Travel Association ranks travel fifth among 20 major private industry sectors. Visitors to the U.S. spend more here than U.S. residents traveling abroad, creating a $32 billion trade surplus for the national economy. Sources: U.S. Travel Association, Bureau of Economic Analysis, U.S. Department of Commerce: Office of Travel & Tourism Industry

Tourism Facts

Tourism is a major industry in Washington State
According to Gross Domestic Product (GDP) produced, tourism ranks 4th as an industry, following software, aerospace and agriculture & food.

Tourism means business
it supports existing companies
it stimulates new business development

Tourism supports jobs
More than 153,300 jobs and $4.7 billion in earnings in Washington State
In six non-urban Washington counties, travel-related jobs are more than 10% of total employment

Visitors spend money
Total direct visitor spending was $16.9 billion in 2012

Visitors pay taxes
More than $1 billion in local/state tax revenue in 2012

Tourism pays for itself…and then some
Hotel/motel taxes support:
Convention center construction
Arts and cultural institutions
Low income housing
Transportation projects
Community centers

Washington's urban and rural areas work together to maximize tourism benefit
Big cities are gateways to rural attractions
Rural areas are more dependent on tourism
(Travel spending generates 15% of local sales tax and hotel/motel taxes in 8 rural counties)

Tourism Matters to the United States
(Source: U.S. Travel Association)

Travel and tourism is a $1.8 trillion industry in the United States
If one dollar bill equaled a second of time, then $1.7 trillion would equal almost 51,000 years.

Travel and tourism generates $118 billion in tax revenue for local, state and federal governments
If you place 118 billion one dollar bills end-to-end, they would circle the world more than 400 times.

Each U.S. household would pay $1,000 more in taxes without the tax revenue generated by the travel and tourism industry

The travel and tourism industry is one of the country's largest employers with 7.4 million direct travel-generated jobs.

Direct travel-generated payroll totals $188.3 billion; 1 out of every 9 U.S. non-farm jobs is created directly, indirectly or is induced by travel and tourism.

The travel and tourism industry is one of America's largest service exports.
International travelers spent more on their visits to the United States than U.S. residents spent while traveling abroad, creating a trade surplus of $32 billion for the U.S.

International arrivals totalled 59.7 million in 2010, accounting for $13+ billion in travel spending (export receipts).

Washington Tourism Alliance

The WTA Mission

To advocate, promote, develop and sustain the economic well being of the Washington Tourism Industry.

History and Background

The WTA was born of tourism industry advocacy initiatives to sustain the Washington State tourism program. The WTA was created in February 2011 following the announcement of the closure of the Washington State Tourism office at the end of the 2009-2011 biennium. The WTA immediately set forth to protect and preserve a number of ongoing state tourism programs and valuable marketing assets of great importance to the industry. In addition, the WTA began to create a long-term strategy for funding, development and marketing of a new, industry driven state destination tourism initiative.


United and representing the “collective” voice of Travel, Tourism & Hospitality, WTA will work to protect the political and legislative interests of our members at the state level.


WTA members benefit by WTA partnering with other tourism industry organizations such as Washington Lodging Association (WLA), Washington Restaurant Association (WRA), and the Washington State Destination Marketing Organizations Association (WSDMO) and others. We will provide a variety of forums for engaging with colleagues, and encourage you to join committees and attend meetings for networking opportunities throughout the year.

The Future

We are currently developing opportunities for members of WTA. Many ideas are being considered, including educational opportunities, statewide industry events, special member discounts, research and statistic information, and sponsorship and advertising opportunities. This Alliance is just beginning to shape and mold the future of the industry.